05. Building a Workflow

Workflows provide the structure to your Marketing Automation Program. They are easily created with MindFire Studio's drag-and-drop interface.

Instructions:

1. Drag any element from the toolbox onto the Workflow Canvas

Tip: 

While many elements can function on their own, most elements will be dependent on (connected to) other elements.

2. To connect one element to another, hover over the element until a hand icon appears and then draw a line to the lower element

3. Connect Elements based on your own custom design of a Marketing Automation Program

4. Outbound and Inbound Elements are often connected to a Target Audience. You can connect multiple Target Audiences to one Outbound or Inbound Element

5. One Element can be connected to multiple subsequent elements (for example, there could be multiple link options in an email that goes to different Microsite pages

6. A Campaign can contain multiple Workflows that are not connected to each other

Note: 

Elements and their connections cannot be deleted after the Program has been published.

7. You can also use controls to Zoom In, Zoom Out, and Print the Workflow Canvas