02. Create BluePrint Campaigns

MindFire provides your campaign blueprints. We have to first decide which campaign blueprint we want to use. This is dependent on your use case.

Drive Traffic

The main objective of the Drive Traffic blueprint is to promote something by driving traffic to a specific destination. That destination could be a blog, a case study, a promotion in the form of a digital coupon, a web-based storefront, or could simply be foot traffic being driven towards a sales event at a brick and mortar shop. Here is a discussion on how to use the Drive Traffic blueprint. 

MindFire empowers its users to use multiple channels to promote the topic in-hand. Use of Personalized URLs in Direct Mail and Email allows traffic to be driven towards a landing page hosted by the Capture Leads blueprint. The Drive Traffic blueprint also allows users to post messages through Facebook, this using social media connections to promote the topic.

Capture Leads

Our next blueprint is called Capture Leads. Capture Leads is a blueprint which hosts landing pages behind Personalized URLs and collects contact information of prospects in exchange for access to the promotional item, which can be a blog, eBook, coupon for a sale, etc. We have discussed the details of the Capture Leads blueprint in this article. 

In addition, the recipients of a Capture Leads campaign are able to share the campaign with their friends and colleagues - a feature known as Send to Friend.

Release History

We constantly strive towards collecting feedback and improving MindFire. If we need to add more information in this guide, please let us know. As we improve the product and continue to have product releases, the release notes are here to portray and document the improvements in the product over time.