05. Managing Mail Files in the Attract Campaign

How to Manage Mail Files

This section is especially useful for anyone who is trying to connect a mail file with the activities on the landing page using a direct mail campaign. Details of the dashboard are discussed later in this article. It must be noted here though that each record in the mail files uploaded MUST contain the list name in the field called Analytic_str.

1. Click on the Create button to get started. It will bring up the dialog box shown above.

2. Click where it says “Choose Lists(s)”. It will show you all the lists previously uploaded to the system. Select one or more lists that will be used for the direct mail that will drive traffic to this Attract campaign

3. Click where it says “Choose QR Code”. This is an optional entry and is only required if you need to generate QR code files associated with this list. It will show you the list of all the QR codes previously created in the asset manager. Select the one you need for this direct mail.

4. Click on the field “Set Mail Drop Date” and select the date on which you want the Direct Mail to be sent out.

5. Finally, choose Before Domain or After Domain for the PURL position. The default is Before Domain, which means that the purl is to be printed on the QR code and the direct mail will be in purl.mydomain.com format. If you pick After Domain, the purl format will be mydomain.com/purl. Please note that if you use a subdomain, e.g., sub.mydomain.com, you cannot use the Before Domain option - the PURL and the QR code must be in the format sub.mydomain.com/purl

6. Click SAVE. On the mail date chosen, the system will add direct mail events associated with these lists and that will enable the direct mail count to show up in the dashboard.